Description
Product Category : User Cases
Format : PDF
Maximizing Long-Term Profitability with AI-Driven Insights.
AI models analyze customer data, including purchase frequency, spending habits, and engagement levels, to predict the lifetime value (CLV) of customers. This predictive capability helps retailers identify high-value customers and allocate marketing and retention resources more effectively. By understanding which customers are most likely to provide sustained value, retailers can develop targeted loyalty programs and personalized marketing strategies.
