Description
Product Category: AI Briefings
Format: PowerPoint
Marketing Performance Measurement
Traditional marketing performance measurement approaches struggle to capture the complexity of modern multichannel customer journeys and the nuanced impact of marketing activities. Machine learning is revolutionizing how organizations measure, understand, and optimize their marketing performance by enabling more sophisticated attribution models, real-time analysis, and predictive capabilities. This transformation is providing marketing leaders with unprecedented insight into marketing effectiveness and ROI.
The AI in Marketing and Sales Executive Briefings are ~14-15 page PowerPoint presentations aimed at helping business and technology leaders about various aspects of leveraging AI for enterprise transformation.
Kognition.Info offers many other AI Briefings across the Enterprise Value Chain. Please visit https://www.kognition.info/product-category/ai-briefings
All the AI Briefings are available for download to our paid members.
